Video is my primary focus, from short form social content to broadcast quality production. Beyond video I create content strategies, graphics, photography, and more. Every project starts with understanding your audience and goals so the content we create actually achieves your mission.

Most content strategies fail for one of two reasons. They look great but have no strategic direction. Or they have a solid plan but lack the creative execution to bring it to life. I do both. I combine strategic thinking with hands-on creative production, so your strategy doesn't just sit in a document. It becomes content your audience actually loves.

Every organization is different. Before I recommend anything, I take time to understand your audience, your goals, and what's worked before. From there I build a content strategy around your specific situation, not a generic template. The result is content that connects with your audience and drives real engagement for your organization.

Both. Some clients hand me a goal and let me run with it. Others have an existing team and need a skilled collaborator to elevate their content. I adapt to whatever your situation requires. The goal is always the same: content your audience loves.

Organizations and leaders who know their content isn't working but aren't sure why. Maybe engagement is flat. Maybe the content looks amateur. Maybe you're posting regularly but nobody is responding. If you're ready to stop guessing and start creating content your audience loves, we're a good fit.

We start with a conversation about your goals, your audience, and what success looks like for you. From there I handle the heavy lifting: research, strategy development, and content production, keeping you in the loop at every step. Most clients are most involved at the beginning when we define goals and messaging, and at the end when we review final deliverables. The middle part is where I earn my keep. The goal is to make your content stronger without making your days longer.

Success comes down to one question: is your audience responding? That means tracking the numbers that matter to your specific goals. Engagement rates, follower growth, event attendance, conversions. But numbers only tell part of the story. The real measure of success is when your content starts doing the work for you, bringing in new customers, filling your events, and growing your audience without extra effort on your end.

I'm based in the San Francisco Bay Area and work with clients across the country. Most projects are handled remotely and I'm available to travel for on-site production when needed.