I make sure your message connects from the big idea to the final post.

Most organizations know what they do, but struggle to explain why it matters to the people they're trying to reach. I bridge that gap by combining strategic thinking with hands-on creative work. Instead of just talking about your values, I help you show them through every piece of content you create.

What makes this effective? I don't just write your strategy and walk away. I stay involved through execution, making sure your message stays strong from the boardroom to the final post. That means your communication feels consistent, authentic, and purposeful - whether someone encounters you on social media, at an event, or in a crisis.

Yes! I've handled crisis communications across military, government, and nonprofit settings.

Crisis communication is about staying calm under pressure and moving fast without making mistakes. During my Navy service, I handled communications in high-stakes situations where there was no room for error and no time for endless revisions.

Here's how I approach crisis work: First, I help you assess the situation quickly and decide if you need to respond at all (sometimes the best response is no response). If you do need to act, we develop clear, honest messaging that addresses the core issue without creating new problems.

I can usually turn around initial crisis messaging within hours, not days. And because I understand how newsrooms work and what reporters are looking for, I can help you get ahead of the story instead of just reacting to it.

The goal is to emerge from any crisis with your reputation intact and your stakeholders' trust stronger than before. When organizations handle crises well, they often find it actually reinforces why people believe in their mission.

Yes! I've built my entire approach around making great communication work within real nonprofit budgets.

I know nonprofits don't have endless marketing budgets, so I focus on what will move the needle most for your specific situation. Instead of proposing everything at once, I help you prioritize: What's the one thing that would make the biggest difference right now? We start there.

My approach is designed to be scalable. Maybe we begin with refining your core message and creating a few key pieces of content. As your budget allows, we can expand into campaigns, events, or crisis communication. You're never locked into more than you can handle, and every dollar goes toward work that directly supports your mission.

I've worked with organizations operating on shoestring budgets and others with more flexibility. The strategy changes, but the quality doesn't. Whether you're a small nonprofit or a large foundation, you get the same level of strategic thinking - just tailored to what's realistic for your resources.

I build solutions that fit your specific situation, whether that's creating something completely custom or adapting proven frameworks to your needs.

Every mission-driven organization faces different challenges, serves different communities, and has different strengths. Before I recommend anything, I spend time understanding what makes you unique: What's your mission beyond the mission statement? Who are you really trying to reach? What's worked before, and what hasn't? What keeps your leadership up at night?

Sometimes that means building something from scratch. Other times, it means taking a proven framework and adapting it to your specific context and constraints.

Whether we're starting with a blank page or a tested template, the result is the same: communication that works for how your organization actually operates, who you serve, and where you want to go.

Organizations that know their mission matters but struggle to make others care as much as they do.

I work best with three types of clients: nonprofits trying to cut through donor fatigue, government agencies that need to explain complex policies in human terms, and socially responsible brands that want to stand for something real without sounding preachy.

What they all have in common? They're doing important work, but their current messaging isn't doing that work justice. Maybe they're using jargon that only insiders understand. Maybe they're so focused on being comprehensive that they've lost the story. Or maybe they just sound like everyone else in their space.

These organizations get the most value from my approach because they're ready to be honest about what's not working and willing to try something different. They understand that good communication is essential to achieving their mission. And they're prepared to invest in getting it right, even if that means stepping outside their comfort zone.

If that sounds like your organization, we should talk.

I'm hands-on with strategy and execution, so you can focus on running your organization.

Here's how it typically works: We start with a deep-dive conversation where I learn about your organization, your challenges, and what success looks like for you. From there, I handle the heavy lifting - research, strategy development, content creation. Keeping you in the loop at every point.

Most clients find they're most involved at the beginning (defining goals and messaging) and toward the end (reviewing final deliverables). The middle part is where I earn my keep by handling the details so you don't have to.

The goal is to make your communication stronger without making your days longer. 

Success looks different for every organization, but it always comes down to this: did people actually do what you needed them to do?

For a nonprofit, that might mean more donations, volunteers, or program participants. For a government agency, it could be higher public trust scores or fewer angry calls to your office. For a brand, it might be customers choosing you over competitors because they believe in what you stand for.

I track the numbers that matter to your specific goals - engagement rates, media coverage, website traffic, event attendance. But I also pay attention to the qualitative stuff: Are people using your language when they talk about your cause? Are reporters calling you for expert commentary? Is your team getting stopped at conferences because people recognize your messaging?

The real measure of success is when your communication becomes a tool that actively helps you achieve your mission, instead of just another thing on your to-do list. When that happens, you've won.